Brand Awareness Metrics

• Brand Recall & Recognition – Conduct surveys and studies to measure how easily consumers remember your brand.
• Impressions & Reach - Total views and unique audiences seeing your content.
• Share of Voice (SOV) – Your brand’s presence vs. competitors across channels.

Conversion & Sales Metrics

• Conversion Rate – Percentage of users who complete a desired action (e.g., sign-up, purchase).
• Customer Acquisition Cost (CAC) – Cost to gain one new customer.
• Return on Marketing Investment (ROMI) – Revenue gained per dollar spent on marketing.

Customer Loyalty & Brand Equity

• Net Promoter Score (NPS) – How likely customers are to recommend your brand.
• Customer Lifetime Value (CLV) – Total value a customer brings over their relationship with your brand.
• Repeat Purchase Rate / Retention Rate – Shows customer loyalty and trust in your brand.